As an online marketer, you have a bevy of responsibilities you must take care of each week. You have a website to maintain, and probably a blog or two. You must make time for e-mail campaigns, social networking online, ad writing, and web analytics. On top of that, you may have a weekly or monthly […]
May
31
I just received an email from the Inside AdWords blog crew that put a smile on my face and should for all advertisers too - Google AdWords’ Search Query Report will now show all search queries instead of rolling many queries up under the line item “other unique queries.”
Background: What Is the Search Query Report?
For […]
May
31
Advertising and marketing a business used to be a large expense for any company that undertook it. However, thanks to the internet, there are many different ways to market your business that are cheap, and plenty more that are completely free. With the evolution of Web 2.0, which is just the social networking nature of […]
May
30
You might have heard the term “link juice” before in the discussion of search engine optimization and traffic generation. Link juice is actually a loosely defined term, but it generally refers to the combination of link relevance, page importance and anchor text.
If we can assume that each web page is awarded points and these […]
May
30
When independent professionals begin marketing their businesses online, they need to begin by describing who they are and what they do. But when most professionals describe their services, they usually begin by talking about their process. “First, clients fill out an intake form. Then we meet for an hour. Then they take one of […]
